In short, what you’ll get from me are words – correctly spelt words held together with accurate grammar. Words designed to woo your intended audience – words they will want to read and respond to, whether that response comes in the form of a purchase, subscription or social media share.
Online copywriting services
Did you know that an increasing amount of web traffic is driven by social media? People click on links to content they’ve seen on their Twitter and Facebook feeds, for example, and head over to the corresponding websites. But you need some content worth promoting, and you need to know how to promote it well – and that’s where I come in.
Blogs, social media management, content writing, web pages & e-books…
Over 6.7 million people blog on blogging sites like WordPress, and 12 million people blog via social networks, such as Tumblr. What’s more, they’re not all being written by angst-ridden teenagers. In fact, having a blog is considered to be a pretty essential part of any professional website these days (even roofing companies are at it!), and here’s why:
- They keep websites fresh (which will make you popular with the mighty Google!)
- Demonstrate expertise in a particular field, which makes you more trustworthy (to users and Google)
- Bring in new audiences, thanks to being shared on social networks – meaning more potential customers for you, and a higher ranking with, yes, you guessed it, Google!
Social media management
Maybe you already have a blog, or maybe you’re about to hire me to write one for you 😉 Either way, you need to get it ‘out there’ – into the ether, into people’s social media feeds, into their minds! And the best way to do this is by posting enticing links on sites like Twitter and Facebook – something I can do for you, whether you have accounts that have been neglected due to constraints on your time, or don’t have an online presence at all.
Content writing / web pages
As well as helping search engines like Google determine what your website is about (meaning it’s more likely to feature in a list of relevant search results), your static web pages tell visitors what you do, or rather, what you can do for them. If your blogs tell them you’re an expert in your field, then your pages need to tell them how they can benefit from your expertise in return for their time, money, email address, etc. But with most web users spending an average of 15 seconds reading a page, the words they contain must be compelling and persuasive.
Who doesn’t love a freebie? Instant gratification at no cost! That’s why e-books are so appealing to web users; all they have to do to get hold of some valuable reading matter on a subject they’re interested in is subscribe to your mailing list. So what’s in it for you? Hmmm, let me think, what could you possibly go on to email them about? Oh yes, that’d be your product, service or purpose – whatever it is that you want to sell or promote. And with a mailing list full of people who’ve already expressed interest in a relevant subject, your chances of converting them to customers are much higher.
Offline copywriting services
Sometimes, the whizzy world of websites doesn’t cut it and what you need is some good old-fashioned print and broadcast media to get the attention you want. With over a decade of working in BBC radio and online behind me, as well as various encounters with the print world, I can provide you with:
- Magazine features / articles
- Press releases
- Brochures & leaflets
- Corporate communications
- Scripts for radio and live events
- Audio recordings & edited features (depending on location)
Want a quote for some work?
Contact me to let me know your requirements (if you’re not sure what they are, we can always discuss that first) and I’ll let you know the cost.